Começou hoje o Cannes Lions 2026! E, claro, só para não perder o costume, o Festival divulgou mais duas shortlists da edição, nas categorias Brand Experience & Activation e Creative Data Lions.
Ao todo, o Brasil conquistou 25 menções nas categorias, sendo respectivamente, 20 em Brand Experience & Activation e 5 em Creative Data Lions. Com as menções, o Brasil alcançou a marca de 151 finalistas no Cannes Lions deste ano.
Entre os cases destacados nas categorias, estão “Gols Perdidos”, da Africa Creative para a Brahma (3 chances em Creative Data) e “Field Barcode,” da GUT para o Mercado Livre (2 chances em Brand Experience & Activation)
Mesmo com as menções nos shortlists de hoje, o Brasil enfrenta a difícil missão de ultrapassar a marca do ano passado, com 107 Leões.
Com base na primeira página da shortlist de Brand Experience & Activation – Cannes Lions 2026 disponível em Love The Work, os seguintes cases foram encontrados:
| Nome do Case | Marca | Agência |
|---|---|---|
| PROTECT THE PEANUT | MARS SNACKING | BBDO |
| EXPENSIVE SH*T | HUGGIES | McCANN |
| ART’S MISSING PERIOD | KOTEX | DAVID |
| HEINZ DIPPER | HEINZ KETCHUP | RETHINK |
| WELCOME BACK, PAISANO | TECATE | LEPUB |
| CHUPA CHUPS IMPOSSIBLE | PERFETTI VAN MELLE | BBH |
| KITKAT SECURITY DETAIL | KITKAT | COURAGE |
| GAMING FLUTE | SKITTLES | TBWA\CHIAT\DAY CHICAGO |
| EXPEDITION IMPOSSIBLE | COLUMBIA SPORTSWEAR | adam&eve\TBWA |
| NO FRAME MISSED | APPLE | TBWA\MEDIA ARTS LAB |
| GLOWING RELIEF | ALIVIA HEALTH | DE LA CRUZ OGILVY |
| VASELINE VERIFIED | VASELINE | OGILVY SINGAPORE |
| OWNERS REUNIONS | PORSCHE LATIN AMERICAN | THE COMMUNITY |
| DUOBELL | SKODA | ABBOTT MEAD VICKERS BBDO |
| KYLE F*CKING CONNOR | KFC | COURAGE |
| IKEA PREOWNED | IKEA | McCANN SPAIN |
| THE THOUSAND SPONSORS OF MUNI | CLUB DEPORTIVO MUNICIPAL | McCANN |
| FIELD BARCODE | MERCADO LIVRE | GUT |
| SCRATCH YOUR DATA | MERCADO LIVRE | GUT |
| BUILD YOUR OWN SUPER BOWL COMMERCIAL | UBER EATS | SPECIAL |
| DIRTY BUSINESS | CHANNEL 4 | 4CREATIVE |
| MISSING MANAGERS | XBOX | McCANN |
| THE MOST EPIC WATCH PARTY GROUP | LAY’S | SLAP GLOBAL |
| HAVEN | SUNCORP INSURANCE | LEO AUSTRALIA |
| SOS POS | BCP | CIRCUS GREY |
| BREASTMILK MONEY | HERCONOMY | SERVICEPLAN GERMANY |
| THE WEDDING RICE | WIKIFARMER | McCANN ATHENS |
| SANTA MARIA PUEBLO HOTEL | SENATUR | ONIRIA\TBWA |
| FIRECATCHERS | SAPEURS POMPIERS DE FRANCE | HAVAS PLAY |
| BEDTIME DONATIONS | ROYAL SOCIETY FOR BLIND CHILDREN | INNOCEAN BERLIN |
| DELIVER THE RAINBOW | SKITTLES | TBWA\CHIAT\DAY CHICAGO |
| FIRECATCHERS | SAPEURS POMPIERS DE FRANCE | HAVAS PLAY |
| EXPENSIVE SH*T | HUGGIES | McCANN |
| DOVE R/EAL REVIEWS | DOVE | DAVID |
| SOS POS | BCP | CIRCUS GREY |
| COULD HAVE BEEN A HEINEKEN | HEINEKEN | LEPUB |
| TELETHON FOR HAWKINS | DORITOS | GS&P |
| MAGNIF-EYE | 1001 OPTOMETRY | VML |
| NO FRAME MISSED | APPLE | TBWA\MEDIA ARTS LAB |
| IKEA PREOWNED | IKEA | McCANN SPAIN |
| VIRTUAL DONORS | ALIVE | AKQA |
| MISSING MANAGERS | XBOX | McCANN |
| R2R← | BRAHMA | AFRICA CREATIVE |
| HVL BY MCK | FIRST-EVER 360 SHOT ON IPHONE | APPLE | TBWA\MEDIA ARTS LAB |
| LUCKY FAN INDEX | WISŁA KRAKÓW FOOTBALL CLUB | VML |
| PLAYED BY HUMANS | JAZZ IS DEAD | TBWA\CHIAT\DAY |
| GAMING FLUTE | SKITTLES | TBWA\CHIAT\DAY CHICAGO |
| THE SHAKESPEARE BIC | BIC | VML |
| COULD HAVE BEEN A HEINEKEN | HEINEKEN | LEPUB |
| SOS POS | BCP | CIRCUS GREY |
| LIME GUIDES | CORONA | GREY |
| STEP BUY STEP | IKEA ALSULAIMAN | FP7 McCANN |
| SHEEP HAPPENS | PENNY | SAINT ELMOS |
| HEINZ DIPPER | HEINZ KETCHUP | RETHINK |
| THE BIG REDEMPTION | FRONTIER AIRLINES | BARKLEYOKRP |
| STEP BUY STEP | IKEA ALSULAIMAN | FP7 McCANN |
| CIF CLEAN MY NAME | CIF | DROGA5, PART OF ACCENTURE SONG |
| COULD HAVE BEEN A HEINEKEN | HEINEKEN | LEPUB |
| CANCER PREVENTION DISCOUNTS | BROADFORK PRODUCE | TANK WORLDWIDE |
| THE PASSWORD HEIST | LEROY MERLIN | BETC |
| EXPEDITION IMPOSSIBLE | COLUMBIA SPORTSWEAR | adam&eve\TBWA |
| OREO COWS | OREO | VML |
| THE BIG REDEMPTION | FRONTIER AIRLINES | BARKLEYOKRP |
| SOS POS | BCP | CIRCUS GREY |
| DOVE R/EAL REVIEWS | DOVE | DAVID |
| THE SLOOOWEST VENDING MACHINE IN THE WORLD | KITKAT | VML |
| VASELINE VERIFIED | VASELINE | OGILVY SINGAPORE |
| HEINZ DIPPER | HEINZ KETCHUP | RETHINK |
| CHILI’S FAST FOOD FINANCING | CHILI’S GRILL & BAR | IT’S ADVERTISING TIME. |
| CHILI’S SCRANTON BRANCH | CHILI’S GRILL & BAR | IT’S ADVERTISING TIME. |
| RUN BACK THE MIRACLE | MICHELOB ULTRA | WIEDEN+KENNEDY |
| STEP BUY STEP | IKEA ALSULAIMAN | FP7 McCANN |
| LA FONTANA DI PERONI | PERONI | McCANN |
| FIELD BARCODE | MERCADO LIVRE | GUT |
| PEDIGREE CARAMELO | PEDIGREE | ALMAPBBDO |
| WHOPPER DOG | BURGER KING | DE LA CRUZ OGILVY |
| JELL-OMETER | JELL-O | GUT |
| THE LEGO® FORMULA 1® SEASON & DRIVERS’ PARADE | LEGO® | OUR LEGO AGENCY |
| KYLE F*CKING CONNOR | KFC | COURAGE |
| DALAH’S SPOILER BILLBOARD | NETFLIX | VML |
| RESIZE THE PRICE | AGUILA | DAVID |
| THE CAREER SHREDDER | PREGNANT THEN SCREWED | DOES THE PICTURES STUDIO |
| SLEEP TALK REVIEWS | IKEA | RETHINK |
| KITKAT SECURITY DETAIL | KITKAT | COURAGE |
| DELIVER THE RAINBOW | SKITTLES | TBWA\CHIAT\DAY CHICAGO |
| HAVEN | SUNCORP INSURANCE | LEO AUSTRALIA |
| BAR DE CHANGE | HEINEKEN | LEPUB JOHANNESBURG |
| YOU MUST LOVE COKE | COCA-COLA | GREY |
| LIME GUIDES | CORONA | GREY |
| YOUR TREE ON BATTERSEA | MADE ON IPAD | APPLE |
| KYLE F*CKING CONNOR | KFC | COURAGE |
| INTO ART | TELSTRA | +61 |
| FROM A CROCODILE TO THE GOAT | LACOSTE | BETC |
| THE THOUSAND SPONSORS OF MUNI | CLUB DEPORTIVO MUNICIPAL | McCANN |
| I WOOL SURVIVE | GRINDR | SERVICEPLAN GERMANY |
| UBERLÂNDIA E.C. | UBER | WIEDEN+KENNEDY |
| THE WEDDING RICE | WIKIFARMER | McCANN ATHENS |
| §HOPLEFTING | LAUT GEGEN NAZIS E.V. | JUNG VON MATT |
| THE FILET-O-FISH FACEBOOK SOCIETY OF 2012 | MCDONALD’S | LEO |
| CIF CLEAN MY NAME | CIF | DROGA5, PART OF ACCENTURE SONG |
| CHUPA CHUPS IMPOSSIBLE | PERFETTI VAN MELLE | BBH |
| OREO COWS | OREO | VML |
| THE FILET-O-FISH FACEBOOK SOCIETY OF 2012 | MCDONALD’S | LEO |
| DORITOS GOLDEN SRIRACHA | DORITOS | RETHINK |
| PEDIGREE CARAMELO | PEDIGREE | ALMAPBBDO |
| TOCAYOS | HEINEKEN | LEPUB |
| SPOTS FOR SHOPS | PARKIN | FP7 McCANN |
| THE KIDNEY PASS | WAY OUT WEST | NORD |
| SEEDS FOR GAZA | CAREEM | CAREEM |
| SHOT WITHOUT PERMISSION | AMSTEL | INGO |
| A.I. IRRESPONSIBLY | BREWLANDER | BLKJ HAVAS |
| KYLE F*CKING CONNOR | KFC | COURAGE |
| VASELINE AND THE REAL NIGERIAN PRINCE | VASELINE | LEO |
| OREO COWS | OREO | VML |
| THE LAST COKE IN THE DESERT | COCA-COLA | VML |
| THE PERIOD UNIFORM | SOMOS MARTINA | SERVICEPLAN GERMANY |
| TOCAYOS | HEINEKEN | LEPUB |
| SIGNS OF UNITY | CARLSBERG | CARLSBERG |
| SUNBURNT CAR | MYCAR | TBWA\SYDNEY |
| LIME GUIDES | CORONA | GREY |
| STEP BUY STEP | IKEA ALSULAIMAN | FP7 McCANN |
| SPOTS FOR SHOPS | PARKIN | FP7 McCANN |
| RESIZE THE PRICE | AGUILA | DAVID |
| VASELINE VERIFIED | VASELINE | OGILVY SINGAPORE |
| CIF CLEAN MY NAME | CIF | DROGA5, PART OF ACCENTURE SONG |
| COULD HAVE BEEN A HEINEKEN | HEINEKEN | LEPUB |
| SELF NAVIGATING CARS | VISIT FAROE ISLANDS | MENSCH |
| DRÖNJÖNS & DRAGAN – THE SWEDISH MANUAL OF NAMES THAT SOUND GOOD | IKEA | OGILVY |
| NO SAFE PLACE TO STAB | STREET DOCTORS | BISCUIT FILMWORKS UK |
| COVERED BY HELLMANN’S | HELLMANN’S | OGILVY |
| CHICKEN SCREAMS FOR COKE | COCA-COLA | VML |
| EXPENSIVE SH*T | HUGGIES | McCANN |
| SLEEP TALK REVIEWS | IKEA | RETHINK |
| EXPEDITION IMPOSSIBLE | COLUMBIA SPORTSWEAR | adam&eve\TBWA |
| SANTA MARIA PUEBLO HOTEL | SENATUR | ONIRIA\TBWA |
| HEINZ DIPPER | HEINZ KETCHUP | RETHINK |
| KITKAT SECURITY DETAIL | KITKAT | COURAGE |
| IT’S TIME TO STOP! | BINGO GROUP | VIA MEDIA |
| HAVEN | SUNCORP INSURANCE | LEO AUSTRALIA |
| MISSING LETTERS OF WORTH | L’OREAL | FP7 McCANN |
| GLOWING RELIEF | ALIVIA HEALTH | DE LA CRUZ OGILVY |
| MISSING MANAGERS | XBOX | McCANN |
| CANCER PREVENTION DISCOUNTS | BROADFORK PRODUCE | TANK WORLDWIDE |
| NO FRAME MISSED | APPLE | TBWA\MEDIA ARTS LAB |
| THE BIG REDEMPTION | FRONTIER AIRLINES | BARKLEYOKRP |
| PROTECT THE PEANUT | MARS SNACKING | BBDO |
| THE THOUSAND SPONSORS OF MUNI | CLUB DEPORTIVO MUNICIPAL | McCANN |
| PLAYA TECATE ACCESS | TECATE | LEPUB |
| WELCOME BACK, PAISANO | TECATE | LEPUB |
| TOCAYOS | HEINEKEN | LEPUB |
| RE-COMMERCE ATACAMA | VTEX & DESIERTO VESTIDO & FASHION REVOLUTION | ARTPLAN |
| HEAR IN HIJAB | WARDAH | DENTSU CREATIVE |
| MISSING LETTERS OF WORTH | L’OREAL | FP7 McCANN |
| §HOPLEFTING | LAUT GEGEN NAZIS E.V. | JUNG VON MATT |
| THE PERIOD UNIFORM | SOMOS MARTINA | SERVICEPLAN GERMANY |
| THE COOLEST IHRAM | SAUDIA | LANDOR |
| CODE HER | BOTICARIO | ALMAPBBDO |
| CHAPTERS OF HOPE | LA FABRICA | McCANN SPAIN |
O Creativosbr conta com o patrocínio da NEOOH, FECAP e Mulato para a cobertura do Cannes Lions 2026. Acompanhe nosso portal para ficar por dentro de tudo o que acontece no maior Festival de Criatividade do Mundo.
Gostou do conteúdo? Acesse nossa home e veja mais.
Acompanhe também nosso perfil nas mídias sociais.
