Em meio a tantos Leões, nesse segundo dia de Cannes Lions foram divulgadas mais algumas shortlists e, claro, com muitos brasileiros em praticamente todas elas. As categorias Creative Commerce, Creative Strategy, Creative Business Transformation, Creative Effectiveness, Film e Brand Experience & Activation emplacaram quase 90 cases brasileiros.
Destaque para a catgoria Brand Experience & Activation, que conta com 35 brazucas na lista. Já a categoria Creative Commerce apresentou 25 finalistas, enquanto Creative Strategy trouxe 11 cases. As categorias Film (8), Creative Efectiveness (6) e Business Transformation (3) também se destacaram por contar com cases brasileiros.
Veja os brasileiros de cada shortlist abaixo:
CREATIVE COMMERCE
COUPON RAIN
Mercado Livre
GUT
RECIPE FOR GROWTH
iFood
DM9
TOUCHBOARDS DISCOUNT
Itaú Unibanco
Africa Creative
CALL OF DISCOUNTS
Mercado Livre
GUT
FOLLOWERS STORE
New Balance
LEPUB
TRASH TALK CODES
Brahma
Africa Creative
MAKEUP PAYMENT
Mastercard
MRM
PRIZE ON THE BONE
KFC
DM9
RECIPE FOR GROWTH
iFood
DM9
HACK THE PACK
Bauducco
Ampfy
PRIZE ON THE BONE
KFC
DM9
EFFICIENT WAY TO PAY
Consul Appliance
DM9
ROCK & RIDE
Uber Argentina
Wieden+Kennedy
HYPE FRIDAY
Mercado Pago
GUT
BAR DATING – POWERED BY HEI!
Heineken
LEPUB
RECIPE FOR GROWTH
iFood
DM9
EFFICIENT WAY TO PAY
Consul Appliance
DM9
RE-COMMERCE ATACAMA
Vtex
Artplan
PRIZE ON THE BONE
KFC
DM9
HYPE FRIDAY
Mercado Pago
GUT
BAR DATING – POWERED BY HEI!
Heineken
LEPUB
YOUR HOME’S OFFERS
Leroy Merlin
MRM
EFFICIENT WAY TO PAY
Consul Appliance
DM9
RE-COMMERCE ATACAMA
Vtex
Artplan
CALL OF DISCOUNTS
Mercado Livre
GUT
CREATIVE STRATEGY
THE PRINCESS & THE CROWN
Seda
Droga5-Accenture/Unilever
PEDIGREE CARAMELO
Pedigree
AlmapBBDO
THE DOVE CODE
Dove
Droga5-Accenture/Unilever
GUARDED BUS STOP
eletromidia
AlmapBBDO
THE PRINCESS & THE CROWN
Seda
Droga5-Accenture/Unilever
GUARDED BUS STOP
eletromidia
AlmapBBDO
CLEAN SPONSORSHIP
Consul Appliances
DM9
THE CRUISE HEIST
Netflix
404
BAR DATING – POWERED BY HEI!
Heineken
LEPUB
RE-COMMERCE ATACAMA
Vtex
Artplan
PEDIGREE CARAMELO
Pedigree
AlmapBBDO
BUSINEES TRANSFORMATION
RECIPE FOR GROWTH
iFood
DM9
THE AMAZON GREENVENTORY
Natura
Africa Creative
SOS BEES
ABINBEV
Africa Creative
CREATIVE EFECTIVENESS
CLEAN SPONSORSHIP
Consul Appliances
DM9
RICE OF GLORY
Super Extra Rice
Maruri Equador/Grey Argentina/Grey Brasil
HANDSHAKE HUNT
Mercado Livre
GUT
ERRATA AT 88
Johnnie Walker
AlmapBBDO
HANDSHAKE HUNT
Mercado Livre
GUT
SAMSUNG THROWBACK DEALS
Samsung Brasil
MRM
FILM
INVISIBLE STAIN
Vanish
BETC Havas
THE BEER BEHIND BACKSTAGE
Budweiser
Africa Creative
SKIN
Raça Magazine
LEPUB
INVISIBLE STAIN
Vanish
BETC Havas
FORGOTTEN BEERS
Heineken
LEPUB Milan / LEPUB Brasil
01.THE INTERRUPTED GOAL
Fiat
LEO Brasil
CANON: NO CLICK, NO PROMPT
Canon
Dentsu Creative
SKIN
Raça Magazine
LEPUB
BRAND EXPERIENCE & ACTIVATION
THANKS FOR COKE-CREATING
Coca-Cola
VML USA/VML Brasil
RETRO INFLUENCERS
Skol
GUT
01.THE INTERRUPTED GOAL
Fiat
LEO Brasil
SLOW DOWN BILLBOARD
eletromidia
Artplan
PLASTIC BLOOD
OKA Biotech
DM9
SHADE TRACKER
Michelob Ultra
GUT
FANTASIAPP
Mercado Pago
GUT
BODY SWAP
Netflix
AQKA Australia / AQKA Nova Zelândia / AQKA Brasil
BODY SWAP
Netflix
AQKA Australia / AQKA Nova Zelândia / AQKA Brasil
SHADE TRACKER
Michelob Ultra
GUT
MAKEUP PAYMENT
Mastercard
MRM
MENOPAUSE MODE
LG
AlmapBBDO
THANKS FOR COKE-CREATING
Coca-Cola
VML USA/VML Brasil
FOLLOWERS STORE
New Balance
LEPUB
FOLLOWERS STORE
New Balance
LEPUB
COUPON RAIN
Mercado Livre
GUT
THANKS FOR COKE-CREATING
Coca-Cola
VML USA/VML Brasil
PLASTIC BLOOD
OKA Biotech
DM9
INFINITE SUNSET
Corona
GREY
FISHERMEN STORYTELLERS
Corona
Africa Creative
TOUCHBOARDS DISCOUNT
Itaú Unibanco
Africa Creative
ADS COVER RENTS
Brahma
Africa Creative
THE INCONVENIENCE STORE
Vibra
PROS
PLASTIC BLOOD
OKA Biotech
DM9
ADS COVER RENTS
Brahma
Africa Creative
FISHERMEN STORYTELLERS
Corona
Africa Creative
BODY SWAP
Netflix
AQKA Australia / AQKA Nova Zelândia / AQKA Brasil
PRIZE ON THE BONE
KFC
DM9
HEINEQUEEN
Heineken
LEPUB
RETRO INFLUENCERS
Skol
GUT
REFRESH ROULETTE
Skol
GUT
PRIZE ON THE BONE
KFC
DM9
THANKS FOR COKE-CREATING
Coca-Cola
VML USA/VML Brasil
RUN, ESPN ANCHORS!
ESPN
The Walt Disney Company/ESPN
BUILDING FUTURES
MRV
DM9
O Creativosbr tem o patrocínio da NEOOH e FECAP para a cobertura do Cannes Lions 2025. Fique por dentro de tudo o que acontece no maior Festival de criatividade do mundo!
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