Brasil é o 10º mais premiado, com dois Ouros, três Pratas e 17 Bronzes; destaque para a David São Paulo, que conquistou 11 dos prêmios do País – todos com Burger King
O London International Awards (LIA), festival global que homenageia a criatividade e novas ideias em publicidade e outras disciplinas, anuncia nesta terça-feira os vencedores da edição de 2022. O evento reuniu todos os seus jurados presencialmente, em Las Vegas, entre 26 de setembro e 7 de outubro, para analisar, debater e definir os melhores trabalhos do mundo em 27 categorias.
O Brasil aparece mais uma vez entre os países de destaque da premiação. Dos 35 shortlists, os trabalhos brasileiros se transformaram em 22 troféus, sendo dois de Ouro, três de Prata e 17 de Bronze. O principal destaque do País foi a David São Paulo, com 11 deles – 1 de Ouro, 1 de Prata e 9 de Bronze, todos com trabalhos para o Burger King. Na sequência, aparecem WMcCann, com 1 Ouro e 1 Bronze; Havas Health & You, com 1 Prata e 1 Bronze; McCann Health, com 2 Bronzes; Mirum, com 1 Prata; e FCB Health, Grey, Oliver e DM9 (TracyLocke), com 1 Bronze cada.
“Mais uma vez, as agências brasileiras mostraram um enorme talento em todas as mídias. Elas têm vencedores tanto em disciplinas altamente regulamentadas, como Pharma & Medical; como nas mais abrangentes, como Integration e Evolution – o que mostra que a comunidade publicitária brasileira segue cada vez mais forte”, enfatiza Barbara Levy, presidente do LIA.
No total, o júri do LIA 2022 distribuiu 754 troféus para 45 países diferentes. Com os 22 conquistados, o Brasil ficou na 10ª posição entre os mais premiados, em lista liderada com folga pelos Estados Unidos, com 254. Na sequência, aparecem Alemanha (81), Reino Unido (53), Índia (37), Canadá (31), França (30), Espanha (29), Austrália (28) e Tailândia (25).
Entre as 27 disciplinas, foram definidos 21 Grand LIAs – prêmios máximos do festival. O destaque ficou com o case “Piñatex”, da L&C Nova York para Dole Sunshine Company e Ananas Anam, que levou três deles: em Design, Evolution e Transformative Business Impact. “Data Tienda”, da DDB México para Gahr We Capital (Digital e Creative Use of Data) e “Better with Pepsi”, da Alma DDB Miami para Pepsi (Billboard e Print) conquistaram dois GL cada. Prêmios especiais, como os de Agência do Ano, serão revelados em 8 de novembro.
Confira abaixo a lista de prêmios brasileiros no LIA 2022, além dos trabalhos vencedores do Grand LIA em cada uma das categorias:
DAVID, São Paulo:
- Gold – Integration – Gaming for Burger King titled “Burger Glitch”
- Silver – Non-Traditional – Creativity in Commerce for Burger King Brasil titled “The Impossible Combo”
- Bronze – Non-Traditional – Retail for Burger King Brasil titled “The Impossible Combo”
- Bronze – Ambient & Activation – Creativity in Commerce for Burger King Brasil titled “The Impossible Combo”
- Bronze – Ambient & Activation – Direct Marketing – Consumer for Burger King titled “Burger Glitch”
- Bronze – Ambient & Activation – Gaming for Burger King titled “Burger Glitch”
- Bronze – Ambient & Activation – Retail for Burger King titled “Burger Glitch”
- Bronze – Ambient & Activation – Retail for Burger King Brasil titled “The Impossible Combo”
- Bronze – Digital – Use of Social Media for Burger King titled “Duet Delivery”
- Bronze – Non-Traditional – Creativity in Commerce for Burger King titled “Duet Delivery”
- Bronze – Social Media & Influencers – Use of TikTok for Burger King titled “Duet Delivery”
WMcCann, Rio de Janeiro won the only other Gold LIA for Brazil.
- Gold – Evolution – Media Creativity for L´Oreal titled “Paywall Down”
- Bronze – Digital – Banners for L’Oréal Paris titled “Paywall Down”
FCB Health, São Paulo
- Bronze – Pharma & Medical – Craft – Animation for AbbVie titled “Atopics – Scorching Cold”
Grey Brasil, São Paulo
- Bronze – Billboard – Best Use of Real Time Advertising for Volvo Cars Brasil titled “In Charge of Competition”
Havas Health & You Brazil, Sao Paulo
- Silver – Pharma & Medical – Devices and Diagnostics for Outcare titled “An Independent Station for Electro-Dependent Children”
- Bronze – Health & Wellness – Innovation for IDverse titled “Design that Save Lives”
McCann Health São Paulo, São Paulo
- Bronze – Health & Wellness – Homeopathic/Natural Remedies Campaign for Ease Labs titled “Orange”, “Blue”, “Purple”, “Blue Orange”, “Blue Purple”, “Green”
- Bronze – Health & Wellness – Craft – Production Design for Mother’s Milk Donation – Glass Bottle Campaign
Mirum Agency, Curitiba
- Silver – Digital – Media for Directv Go titled “The Pirate Match”
OLIVER / U-Studio, São Paulo
- Bronze – Music & Sound – Audio Branding for Rexona titled “Jojo Alarm Clock”
DM9 (TracyLocke Brasil), São Paulo
- Bronze – Non-Traditional – Sports for Centauro titled “The Uniform That Never Existed”
Grand LIAs:
Howatson+Company, Australia was awarded the Ambient & Activation Grand LIA for Matilda Bay titled “Rejected Ales”
alma DDB, Miami was awarded the Billboard Grand LIA for Pepsi – Better With Pepsi titled “Burger King”, “McDonald’s”,”Wendy’s”
DDB México, México was awarded the Creative Use of Data Grand LIA for Gahr We Capital titled “Data Tienda”
Jung von Matt DONAU, Vienna was awarded the Creativity In PR Grand LIA for Vienna Tourist Board titled “Vienna Strips on OnlyFans”
Ogilvy Honduras, Tegucigalpa was awarded the Creativity In PR Public Service/Social Responsibility Grand LIA for Grupo Estratégico PAE titled “Morning After Island”
L&C New York, New York was awarded the Design Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
DDB México, México was awarded the Digital Grand LIA for Gahr We Capital titled “Data Tienda”
L&C New York, New York was awarded the Evolution Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
IMPACT BBDO, Dubai was awarded the Health & Wellness Grand LIA for TENA titled “Despair No More”
Area 23, An IPG Health Company, New York was awarded the Health & Wellness – Craft Grand LIA for Lil Sugar – “Master of Disguise Campaign”
Scholz & Friends, Berlin was awarded the Health & Wellness Public Service/Social Responsibility Grand LIA for Johanniter titled “Anti Look – The Life-Saving QR Design”
Ogilvy India, Mumbai was awarded the Integration Grand LIA for Cadbury Celebrations titled “Shah Rukh Khan-My-Ad”
IMPACT BBDO, Dubai was awarded the Non-Traditional Grand LIA for AnNahar Newspaper titled “The Elections Edition”
McCann Stockholm, Stockholm was awarded the Online Film Grand LIA for Swedish Food Federation titled “Eat a Swede”
Area 23, An IPG Health Company, New York was awarded the Pharma & Medical Grand LIA for Eyedar titled “Eyedar”
Area 23, An IPG Health Company, New York was awarded the Pharma & Medical – Craft Grand LIA for Disease Awareness titled “The Unwearable Collection Campaign”
alma DDB, Miami was awarded the Print Grand LIA for Pepsi – Better With Pepsi titled “Burger King”, “McDonald’s”, “Wendy’s”
VIRTUE Worldwide, New York was awarded the Public Service/Social Responsibility Grand LIA for Polycam x UNESCO titled “Backup Ukraine”
FCB Chicago, Chicago was awarded the Radio & Audio Grand LIA for Walmart titled “Bedtime Stories”
L&C New York, New York was awarded the Transformative Business Impact Grand LIA for Dole Sunshine Company + Ananas Anam titled “Piñatex”
Ogilvy Group Thailand, Bangkok was awarded the TV/Cinema Grand LIA for Voiz titled “The Innocent Eyes”, “Left and Right”, “The Battle”, “Contact Lens”
Sobre o LIA:
O London International Awards (LIA) é um festival global que homenageia a criatividade e novas ideias em publicidade, entretenimento de marca, design, digital, saúde e medicina, música e som, relações públicas, produção e tecnologia. Fundado em 1986 pela presidente Barbara Levy, o evento tem como premissa destacar os processos criativos, os próprios criativos e, claro, o trabalho criativo fantástico, reunindo anualmente os melhores talentos para julgar todos os trabalhos inscritos – hoje divididos em 27 competições exclusivas. Também faz parte do festival o programa Creative LIAsons, que oferece orientação e treinamento de jovens talentos criativos.
Gostou do conteúdo? Acesse nosso portal e veja mais.
