Artplan e Beta Collective representam o Brasil entre os finalistas de Glass Lions.
O Cannes Lions divulgou nesta quinta-feira (11) os shortlists de três das categorias mais prestigiadas do festival: Dan Wieden Titanium Lions, Glass: The Lion for Change e Innovation Lions.
Entre os brasileiros, os destaques ficaram para “Nigrum Corpus”, da Artplan para IDOMED e Instituto Yduqs, e “Code for the Protection and Inclusion of Black Consumers”, da Beta Collective para L’Oréal Luxe. Os dois trabalhos avançaram para a shortlist de Glass Lions, categoria que reconhece campanhas capazes de promover mudanças culturais e impacto social.
Glass: The Lion for Change
| Case | Marca | Agência |
| Nigrum Corpus | IDOMED & Instituto YDUQS | Artplan |
| Chapters of Hope | La Fabrica | McCann Spain |
| Recipe for Change | Puck | FP7 McCann |
| No Frame Missed | Apple | TBWA\Media Arts Lab |
| The Māori Roll Call | Whānau Ora | Motion Sickness |
| The Unburied Casket | Women for Change | Edelman SA |
| Move #FixThePhilippines | Move As One Coalition | TBWA\SMP |
| Birds Never Forget to Fly | PSP | Playmakers |
| Dying Reviews | Hospice NZ | McCann |
| Supernova Adaptive | Adidas | TBWA\Canada |
| Vehicle of Hope | Caritas | Differ |
| 50 / 50 | Orange | Publicis Conseil |
| Code for the Protection and Inclusion of Black Consumers | L’Oréal Luxe | Beta Collective |
| Welcome Back, Paisano | Tecate | LePub |
Innovation Lions
| Case | Marca | Agência |
| The Faroe Islands Space Program | SKF | NORD DDB |
| Lego Smart Play | Lego | Lego System |
| Utrecht Energized | Renault | Publicis |
| Magnif-Eye | 1001 Optometry | VML |
| Hope on a Chip | UTEC | UTEC |
| Sparc | Commonwealth Fusion Systems | Commonwealth Fusion Systems |
| Dark Mode Ads | Plentitude | LePub |
| SOS POS | BCP | Circus Grey |
| Radio Time Machine | Nichii Gakkan Co., Ltd. | TBWA\Hakuhodo |
| The Unbreakable Twin | Deloitte | BBDO New York |
| Waves of Will Powered by NTT | NTT Human Informatics Laboratories | Dentsu Inc. |
| T-Rex Leather | Lab-Grown Leather | VML |
| Hero Gum | Gift of Life | Lola USA |
| Supernova Adaptive | Adidas | TBWA\Canada |
Titanium
| Case | Marca | Agência |
| DUOBELL | SKODA | AMV BBDO |
| WELCOME BACK, PAISANO | TECATE | LEPUB |
| THE UNDROPPED KIT | ASICS | GUT |
| VEHICLE OF HOPE | CARITAS | DIFFER |
| IKEA PREOWNED | IKEA | McCANN SPAIN |
| TOCAYOS | HEINEKEN | LEPUB |
| VASELINE ORIGINALS | VASELINE | OGILVY SINGAPORE |
| EXPEDITION IMPOSSIBLE | COLUMBIA SPORTSWEAR | ADAM&EVE\TBWA |
| SOS POS | BCP | CIRCUS GREY |
| REVERSE MEDIA SCHEDULE | SEA CLEANERS & JCDECAUX | DENTSU CREATIVE AOTEAROA |
| THE MISSING MANAGERS | XBOX | McCANN |
| OREO COWS | OREO | VML |
| THE LEGACY OF VIRGINIA GIUFFRE | VIRGINIA GIUFFRE | DINI VON MUEFFLING COMMUNICATIONS |
| THE FAROE ISLANDS SPACE PROGRAM | SKF | NORD DDB |
| 600K NETWORK | COMANDO CON VENEZUELA | RAINBOW LOBSTER |
| BIRDS NEVER FORGET TO FLY | PSP | PLAYMAKERS |
| THE PHILIPSTOWN WIRECAR GRAND PRIX | THE PHILIPSTOWN WIRECAR FOUNDATION | ACCENTURE SONG SA |
| HAVEN | SUNCORP INSURANCE | LEO |
O Creativosbr conta com o patrocínio da NEOOH e da FECAP para a cobertura do Cannes Lions 2026. Acompanhe nosso portal para ficar por dentro de tudo o que acontece no maior festival de criatividade do mundo.
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